Monday, January 14, 2019 (3:09 pm)

Help us evaluate our brands:

• OC Fair & Event Center
• Pacific Amphitheatre
• Heroes Hall
• Imaginology
• Centennial Farm

We have begun to evaluate out family of brands to determine current value in the marketplace and whether or not changes are warranted. We have grown and it is time to reassess.

In addition to our OC Fair & Event Center brands, the exercise will include discussions about our property partners: equestrian center, OC Wine Society, Orange County Market Place and Spectra.

Public participation is being sought during this process – community input is important as the fairgrounds looks toward the future.

The advertising firm IMW of Costa Mesa has been contracted to perform the brand assessment and to offer recommendations. They began with meetings with staff groups and a workshop with the board of directors. A meeting of property partners and stakeholders has also been scheduled.

The public is invited to participate in a branding assessment workshop – options are:

• • Tuesday, Jan. 29, 2-3 p.m. at OC Fair & Event Center OR
  • Wednesday, Jan. 30, 6-7 p.m. at OC Fair & Event Center

The OC Fair & Event Center is located at 88 Fair Drive, Costa Mesa. These workshops will take place in the administration building.

Those who are unable to attend one of the public meetings will have the opportunity to participate by completing an online survey that will be posted here following the workshops.

Please continue to check ocfair.com/branding and @ocfair on social media for the latest updates on this project.

A little about brands …

Brands are not just logos. A brand is more than what a product does or what it might communicate. Brands are the total perception of the entity’s “persona” in the marketplace, including an implied promise to customers that the facility and service will consistently meet their expectations. Brands evoke emotions. They delight us and make us feel that they are familiar and reliable. Branding differentiates a product from its competitors and creates added value for partners.

Wednesday, November 28, 2018 (3:33 pm)

News from the City of Costa Mesa:

The city was selected to receive a 2018 Project of the Year award from the Southern California Chapter of the American Public Works Association (APWA) for the Arlington Drive Improvements Project.

The project included roadway improvements, a new concrete multipurpose trail along the south side of Arlington Drive, a new underground storm drain system and vegetated bioswale, and roadside beautification including new landscaping and water efficient irrigation systems.

The APWA is the professional association of public works leaders throughout the United States and Canada, with the Southern California chapter covering Los Angeles, Orange, Riverside and San Bernardino counties.

The rewards program recognizes public agencies for their outstanding projects and programs and shares good ideas from such projects.

Get more news and information from Costa Mesa City Hall.

Wednesday, November 21, 2018 (11:27 am)

SACRAMENTO (Nov. 20, 2018) – Governor Edmund G. Brown Jr. today announced the following appointments:

Natalie Rubalcava-Garcia, 39, of Anaheim, has been appointed to the 32nd District Agricultural Association, Orange County Fair Board of Directors. Rubalcava-Garcia has been chief operating officer at the Orange County Business Council since 2018, where she was vice president of investor relations from 2016 to 2018.

She was associate publisher at the Southern California News Group in 2016 and held several positions at Freedom News Group from 2007 to 2016, including vice president of freedom sales operations and director of sales strategy and senior advertiser marketing and research analyst at the Orange County Register. Rubalcava-Garcia was audience insights analyst at ImpreMedia from 2006 to 2007 and held several positions at the Los Angeles Times, including market and planning research analyst from 2004 to 2006 and advertising operations lead coordinator from 1996 to 2004.

She earned a Juris Doctor degree from the University of La Verne College of Law. This position does not require Senate confirmation and there is no compensation. Rubalcava-Garcia is a Democrat.

Andreas Meyer, 35, of Irvine, has been appointed to the 32nd District Agricultural Association, Orange County Fair Board of Directors. Meyer has been associate general counsel at Chapman University since 2017.

He was university counsel in the Office of the General Counsel at the University of Southern California from 2011 to 2017 and an associate at Gibson, Dunn and Crutcher from 2009 to 2011. Meyer is a member of the Orange County Bar Association, Orange County Lavender Bar Association and Equality California.

He earned a Juris Doctor degree from the University of Michigan Law School. This position does not require Senate confirmation and there is no compensation. Meyer is a Democrat.

View official announcement.

Wednesday, March 7, 2018 (11:51 am)

There is a lot of work that goes into putting on the annual OC Fair, and hiring is now under way to fill about 1,500 seasonal positions. 

Jobs include everything from selling carnival tickets, parking cars and building exhibits to working as an accounting clerk, mechanic or audio assistant.

“We are looking for smiling, enthusiastic people to help our guests make wonderful memories,” said OC Fair & Event Center CEO Kathy Kramer. “We have the best summer jobs ever – and there are terrific perks. These are perfect positions for educators, students and anyone who wants to have a great time while earning a paycheck.”

There are also a handful of year-round civil service jobs available, including a Community Engagement Director and a Heroes Hall Supervisor. Most positions that are currently open fall into the seasonal part-time category with opportunities available for department leads and specialists. 

With only about 150 year-round employees, the OC Fair & Event Center staff works hard to gear up for the busy summer season. Most seasonal jobs have been posted at ocfair.com/jobs and positions are available for people 16 and older. Hiring has begun for key jobs, with other start dates staggered toward the OC Fair, July 13-Aug. 12.

There are jobs available for those who have always wanted to be a costumed character, sign language interpreter, data analyst, auto mechanic, dispatcher, lighting technician, farm attendant or a safety and security representative. 

Perks include free admission to the OC Fair, the option to purchase up to 20 Fair tickets for $1 each for friends and family and the opportunity to win a Fair employee scholarship.

For more information and to apply online, visit ocfair.com/jobs or contact the OCFEC Human Resources Department at 714-708-1563, Monday-Friday, 9 a.m.-5 p.m.

Posted in: Latest news about the fairgrounds, OC Fair & Event Center

Tuesday, February 6, 2018 (10:00 am)

Here is an update on the Arlington Drive Improvement Project, from the City of Costa Mesa:

Public Services is well underway with the Arlington Drive Improvements Project.  The project is about 33% complete and the main storm drain and all storm drain laterals are completed. 

The new vegetated bioswale is currently being graded and the new southerly curb will be installed by Feb. 9. Additionally, restricted traffic control measures are currently in place, but vehicular access eastbound past the Davis Magnet School will be restored by Feb. 16.

Finally, a new concrete multipurpose trail along the south side of Arlington Drive and roadside beautification including new landscaping and water efficient irrigation systems will be constructed by June 2018.

For more of the latest news on Costa Mesa, read this week’s City Hall Snapshot.

Posted in: Latest about the fairgrounds

Wednesday, November 15, 2017 (3:44 pm)

Arlington Drive Improvement Project 

A: The City of Costa Mesa Public Works Department is putting in a new storm drain system and improvements to the roadway and the land on the south side of Arlington Drive.

A: Yes. There will be a concrete multipurpose trail and new landscaping, including a new bio swale.

A: It is a system that removes silt and debris from runoff water using drainage inlets and vegetation. This keeps water from heavy rains from overburdening storm drains.

A: It will run from Fairview Road to Newport Boulevard and the bio swale runs from gate 7 at the fairgrounds to Newport Boulevard.

A: The trail will be open to the public and can be used for walking and biking.

A: Yes. There will be new landscaping, including trees next to the Fairgrounds perimeter, between the trail and the bio swale and next to the street.

A: Yes.

A: Construction is anticipated to be completed in March 2018. The OC Fair opens July 13.

A: According to the city, the current bio swale and roadway conditions had deteriorated and the drainage systems were not handling the capacity needed to keep the area properly drained.

A: This is a City of Costa Mesa project. The Orange County Water District has completed the work to relocate its main distribution line. The City of Costa Mesa has contracted with Sully-Miller Contracting and Kabarra Engineering to do the rest of the work on the project including the new underground storm drain, trail, road improvements and landscaping.

Thursday, October 12, 2017 (11:42 am)

OC Fair & Event Center is a designated large animal rescue facility and we had a plan in case of emergency, but we could not have assisted the animals evacuated from the Canyon Fire 2 area without the help of amazing volunteers, nonprofits and local businesses.

We housed 127 horses, six pigs, six goats, six mini-horses/ponies, three tortoises, two sheep and one steer. We appreciate all who donated feed, stalls and even food to keep our volunteers fortified.

Fair staff quickly moved into action after the Fairgrounds was activated as an evacuation center. Temporary stalls were erected in the Action Sports Arena, show ring and in our livestock area. Key personnel were designated to handle processing the animal intake and to help owners get their animals settled in. During the week, staff members were on hand 24 hours a day to assist with the care of the evacuated animals and to make sure owners’ needs were met.

A huge thank you goes out to Star Milling Company, Kruse Feed & Supply, Inc., Laughing Pony Rescue, Midway City Feed Store, Feed Barn Costa Mesa, Hitching Post, Vons, Stater Bros., Carl’s Jr., L.A. on Cloud9, OC Fairgrounds Equestrian Center, the City of San Juan Capistrano’s Large Animal Response Team and the numerous individual volunteers who donated their time and effort. We had help feeding and watering the evacuated animals, walking horses, cleaning stalls and assisting with intake and check-out processes.

Join us in thanking these groups, businesses and individuals for their time and donations. And best wishes to the animals as they head home.

Read more about the evacuation and the wonderful people who helped:

Daily Pilot: Animals evacuated from O.C. wildfire find a temporary home at the fairgrounds

OC Register: Canyon Fire 2: Fairgrounds or Noah’s Ark? OC Fair becomes safe haven for displaced animals

Wednesday, August 16, 2017 (2:23 pm)

On Aug. 25, OC Fair & Event Center will officially unveil Table of Dignity, the newly renovated agricultural workers memorial. The public art piece commemorates the contributions of agricultural workers to the growth and prosperity of Orange County.

The memorial was designed as a restful place for guests to gather and celebrate the beauty and abundance created by those who have worked in the fields and on the farms of Orange County.

The memorial is comprised of three key design elements: two large-scale entry portals made of rammed earth (creating the impression of free-standing walls), a central sculptural table made of a large boulder and a single-cut tree slab (designed to commemorate agricultural workers’ contributions of food on our tables), and a perimeter bench constructed of large timber surrounding the landscape. A grape arbor stretching above the memorial is growing to create a shady place for visitors to pause and reflect.

New additions to the memorial include plaques explaining the meaning and intention of the Table of Dignity and the names of OC Fair board members recognizing their dedication to the project. The arbor and additional seating have been added to the original design and the rammed earth walls have been renovated and stabilized.

The unveiling of the memorial will be held on Aug. 25 at 10 a.m. at the east end of Centennial Farm. Admission is free. Please RSVP at https://www.eventbrite.com/e/table-of-dignity-unveiling-tickets-36801894457.

Wednesday, May 10, 2017 (3:29 pm)

Kathy Kramer: Looking toward the Fair

Our 2016 OC Fair television commercial not only caught the eye of our Fairgoers, won the prestigious ADDY award given by the American Advertising Federation. It’s a great honor to be recognized in the first level of a three-tiered national contest with over 40,000 entries, so congratulations team on that accolade.

Our bill SB741 just passed the requirement to being print for 30 days prior to being heard for the policy committee. Gonsalves & Sons continue to work with key stakeholders for support of this bill.

Staff is in full production mode focusing on delivering Imaginology, which happens in less than 30 days, and the OC Fair, which opens in exactly 113 days.

I’d like to share some highlights of how our summer concert series is  shaping up for this OC Fair. We have 14 shows already on sale, including two pre-fair performances, Gabriel Iglesias, aka, Fluffy, and Steve Miller Band performing with Peter Frampton are racing towards a sellout. Kenny Loggins and the B-52s featured in the Pacific Symphony are selling very well. We have a 12 percent increase in the number of concert tickets sold year-to-date over 2016, and a 30 percent increase in gross revenue year-to-date over 2016.

One of our goals for this year’s OC Fair was to expand the Hispanic programming. I’m excited to share a couple of new initiatives to 10 support this goal. We added another performance, Mariachis Sol de Mexico on August 6. There now will be two performances in The Hangar, one at 1:30 p.m. and the other at 6:30 p.m. Sol, for short, has been performing here for the past seven years, and they generally sell out. So we felt this was a perfect opportunity to expand this entertainment.

Another new initiative this year is the 19 partnership with the organizers of the Mariachi Youth Nationals and Summer Institute. This event brings around 150 to 175 mariachi students from around the world, and I do mean “around the world,” if you go to their website, quite impressed with the countries that are interested, they come together with some of the best professional mariachis in the country.

This year the winners from the competition have been invited to perform on stage August 6th with Sol. The organizers of the Youth Mariachi Nationals and Summer Institute are thrilled to have their students be part of the OC Fair. We are going to continue to work with them to develop 8 additional programming next year to include having 9 their competition here on that Saturday before. 10 So we are very excited about that partnership and 11 connecting with them.